Editors are important, part 22

Priceline.com’s television commercial features the same subject-verb agreement problem that’s featured twice in this screen shot:

It should read:

Lower fees mean lower prices.

Why the weird capitalization on the heading? What possible scheme could justify capitalizing every word except “means” as they do here?

Also, the comma (that doesn’t make it on the TV commercial, thankfully) in the second instance of this error is superfluous.

You’d think that if they can afford a celebrity pitchman, they could afford an editor.

Tags: editing, editors are important, proofreading, grammar, subject-verb agreement, punctuation, comma, priceline, priceline.com, capitalization