Posted by: Lisa Pampuch | July 24, 2010

Editors are important, part 72

So often, measures of editors’ importance are qualitative, but IBM attempted to provide a quantitative analysis. First results?

The mean difference in engagement was 30 percent across the set of pages. And the standard deviation was one percent–we got a 30 percent improvement on the desired call to action for the pages across the board.

The test studied web-based content; an engagement was defined as “clicks to a desired link on the page.”

And the conclusion for bean counters and Six Sigma devotees?

… let’s put an end to all the talk about editors being unnecessary.

Amen to that.



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