So often, measures of editors’ importance are qualitative, but IBM attempted to provide a quantitative analysis. First results?
The mean difference in engagement was 30 percent across the set of pages. And the standard deviation was one percent–we got a 30 percent improvement on the desired call to action for the pages across the board.
The test studied web-based content; an engagement was defined as “clicks to a desired link on the page.”
And the conclusion for bean counters and Six Sigma devotees?
… let’s put an end to all the talk about editors being unnecessary.
Amen to that.